What Is Search Engine (SEO) Optimization?
SEO is the changing of text on the page with the intention of gaining more traffic to your site; so that your web site will show up when certain keywords or phrases are entered into the search engine query form.
Can I just do this myself or have my web developer do the stuff you do?
Absolutely. However there are pitfalls and a few caveats if you do it yourself:
Be prepared to spend a lot of time and effort. Be prepared to learn something new every hour and be able to implement it. Be prepared for the long haul. Search Engines cannot be rushed. Every hour you spend doing this work requires another two hours doing research to make sure you are doing it properly, which is another three hours away from what you do best.
Is there a guarantee that I will get more clients when I buy your services for SEO?
Every effort is made to make sure you will be significantly more likely to have clients visit your site, and to use your product or service. If your site is well developed for funneling clients to purchase from you already, there is a much greater likelihood you will be succeeding by implementing one or all of the services listed below. If your site is poorly developed you will still get more traffic but they more likely will leave immediately once they discover your presentation is lacking credibility or your site has poor navigation. We make recommendations along the way to make improvements.
However- reputable and ethical Search Engine Optimizers do not normally guarantee their work for one good reason; they have no control over what search engines do - how they (search engines) might alter something in their product that influences heavily what is implemented on the page. Case in point - there is controversy over how important the 'keyword' meta tag actually is, and whether there is real benefit to using it at all. However, that is no reason not to use it, as it may help.
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